Company Leadership

Steve Laserson, President & CEO

Steve Laserson became CEO of Vitamix in June 2022, providing leadership and strategic guidance for all company operations. As President & CEO, he oversees a dynamic team of industry leaders through the continued development of innovative products and the expansion of the Vitamix brand.

Steve joined Vitamix in April 2020 as Chief Commercial Officer, bringing new thinking, vitality, and improved integration to the commercialization process across engineering, product management, brand, marketing, and sales, as well as enhancing collaboration between commercial and operational teams. During his tenure, the organization has enjoyed strong and profitable growth and renewed energy around Vitamix's renowned brand.

In addition to his role as President & CEO of Vitamix, Steve also leads the Vitamix Foundation as its President.

Before joining Vitamix, Steve had a long and successful tenure at American Greetings Corporation, the Cleveland-based designer, manufacturer, and retail service provider of digital and physical social expression products for consumers and retailers. He served in a broad range of key commercial leadership positions, through which he drove profitable growth and improved the company's market leadership position both in the U.S. and abroad. Before American Greetings, Steve managed financial planning and new product market development at PepsiCo and held corporate finance positions at Gencorp, now known as Omnova Solutions.

Steve earned his Master of Business Administration from Case Western Reserve University and a Bachelor of Science in Accounting from Miami University.

Brad Berelsman, Chief Financial Officer

Brad Berelsman joined Vitamix in April 2025 and serves as Chief Financial Officer, where he leads the company's global financial strategy, overseeing finance, accounting, and business intelligence.

As CFO, Brad is dedicated to upholding Vitamix's mission of inspiring and nourishing the world through whole-food nutrition, ensuring financial agility and resilience in a rapidly evolving global marketplace.

Prior to joining Vitamix, Brad held several senior finance roles at Fortune Brands Innovations. His positions included Vice President of Global Operations Finance and Vice President of Moen Americas Finance. In these roles, he was instrumental in driving enterprise value through building effective teams that focused on implementing various commercial and operational strategies.

Brad started his career at Ernst & Young. He holds both a Master of Business Administration and a Bachelor of Business Administration in Accounting from The University of Toledo. Additionally, he is a Certified Public Accountant.

Brad is a Board Member of the May Dugan Center, which provides many community services to help people enrich and advance their lives and communities. He is also involved with OutRun Ovarian Cancer (OROC), a nonprofit organization dedicated to raising awareness and funding research focused on ovarian cancer. 

Aaron Bores, Chief Supply Chain & Product Development Officer

Aaron Bores joined Vitamix as the Chief Supply Chain & Product Development Officer in August 2025, bringing over twenty years of exceptional leadership in Supply Chain Operations, Engineering, and Product Development.

In his role, he oversees all aspects of product development, engineering, and supply chain operations, ensuring seamless transitions, strategic resource allocation, and a unified vision for Vitamix's end-to-end operations and product lifecycle.

Before joining Vitamix, Aaron served as the Executive Vice President, Global Product Development & Innovation at Fortune Brands Innovations, leading the product development engine. There, he also spearheaded the Center of Excellence for product development and innovation at a multi-billion-dollar organization, overseeing iconic brands such as Moen, Therma Tru Doors, Master Lock, Sentry Safe, Larson, and Yale.

Prior to his tenure with Fortune Brand Innovations, Aaron worked in engineering management, project management, and operations management, as well as engineering roles for GE Aircraft Engines, Keithley Instruments, and MTD Products.

Aaron holds a Bachelor of Science in Engineering from Ohio Northern University and a Master of Engineering Management from Case Western Reserve University. He also serves on the Board of Directors for the Great Lakes Science Center.

Craig Dukes, Chief Human Resources Officer

Craig Dukes joined Vitamix as Chief Human Resources Officer in July 2022, bolstering the company's commitment to employees in the evolving workplace.

He brings more than three decades of experience leading efforts by companies to align and transform their human resources activities. His experience spans global corporations and a family-owned business, bringing valuable expertise to Vitamix.

As CHRO, Craig is responsible for cultivating a culture that promotes greater employee engagement, collaboration, and innovation within Vitamix.

Prior to joining Vitamix, Dukes served as Senior Vice President and Chief Human Resources Officer at MTD Products, Inc., a family-owned business based in Valley City.

After MTD's acquisition by Stanley Black & Decker in December 2021, Craig continued to lead HR as Vice President, Human Resources – Global Operations and Integration. He reorganized and consolidated multiple HR and supply chain activities into single functions.

Earlier in his career, Craig held executive HR positions at Owens-Illinois, a glass container manufacturer in Perrysburg, Ohio, and at Chrysler LLC and DaimlerChrysler LLC, both automakers in Auburn Hills, Michigan.

Craig holds a Bachelor of Business Administration from The University of Toledo and an Executive Master of Business Administration from Michigan State University in East Lansing, Michigan.

Leah Fazio, General Counsel & Vice President, Legal & Trade Compliance

Leah Fazio joined Vitamix in December 2016 and serves as General Counsel and Vice President, Legal & Trade Compliance. In this dual role, she oversees both the in-house legal function and the company's dedicated trade compliance team.

Her responsibilities within trade compliance include advising Vitamix on the impact of international laws on the company's imports and exports, as well as analyzing the effect of tariffs across all components of the supply chain.

Prior to joining Vitamix, Leah served as an Attorney in the Business Transactions Group of FedEx Ground Package System, Inc., and as a Business & Finance Associate with the Pittsburgh law firm of Dentons Cohen & Grigsby.

Leah is a recognized leader in her field, having received the Crain's Cleveland Business 40 Under Forty award in 2021 and the prestigious Top 50 Corporate Counsel Award, presented by the OnCon Icon Awards, in 2022.

Leah is a graduate of the University of Virginia School of Law. 

Lisa Klein, Vice President, Commercial & International Household Sales

Lisa Klein joined Vitamix in April 2011 and serves as Vice President of Commercial & International Household Sales.

In this critical role, Lisa oversees Vitamix's global commercial food service equipment sales, customer and technical support operations, and all international household sales across Europe, the Middle East, Africa, and the Asia-Pacific region.

Prior to joining Vitamix, Lisa built a successful 19-year career at Grindmaster-Crathco, where she held the position of Senior Vice President of Global Sales, Marketing, and Product Management.

Lisa holds a Bachelor of Arts in Elementary Education from Drake University in Des Moines, Iowa. She is an active member of several industry associations, including the North American Association of Food Equipment Manufacturers (NAFEM), the National Association of Convenience Stores (NACS), the National Restaurant Association (NRA), MAFSI, SCA, and the SNA and NACUF associations.

Outside of Vitamix, Lisa is dedicated to community service. She supports the local chapter of APL, as well as St. Jude Children's Research Hospital and the military's disabled Veterans through the Disabled American Veterans (DAV).   

Laura Ostenkamp, Vice President, Sales & Marketing

Laura Ostenkamp joined Vitamix in 2021, bringing a wealth of expertise in brand strategy, marketing, product innovation, and sales execution. As Vice President of Sales & Marketing at Vitamix, Laura drives enterprise-level strategy across brand, product, and commercial operations. She leads cross-functional teams responsible for the development and execution of integrated go-to-market plans for both the Vitamix Consumer and Commercial brands and oversees the North American Sales function for the consumer product portfolio.

Throughout her tenure, Laura has played a pivotal role in stabilizing revenue and shaping the company's long-term growth strategy. She has led initiatives to strengthen brand positioning, optimize sales channels, and align the product development pipeline with emerging consumer and market insights. Under her leadership, the organization has implemented a more structured sales process and enhanced its market presence across retail, e-commerce, and direct-to-consumer platforms, while driving revenue gains in Vitamix's digital channels.

Before Vitamix, Laura spent over 15 years at Fortune Brands Global Plumbing Group, where she held senior marketing leadership roles. She led the global launch of the House of Rohl™ luxury brand and held key responsibilities at Moen, where she directed brand marketing, product launches, trade marketing, and commercialization strategies.

Laura holds a Bachelor of Fine Arts in Industrial Design from the Columbus College of Art and Design and a Master of Business Administration from the University of Dayton. Beyond Vitamix, Laura is a highly active community leader. She spent seven years as a founding force for the Evolving Workforce Council with Fortune Brands and currently serves as a professional and College Now Mentor.