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The one and never done.
Engineered for endurance and versatility, our blenders last up to 10x longer than an average blender and do the work of multiple kitchen gadgets.
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Preferred by the Pros
“Vitamix is essential in my kitchen because it helps me honor every part of the plant - transforming peels, stems, and hearty leaves into vibrant, zero-waste ingredients with consistent, powerful results.”
Jamie Simpson
Culinary Vegetable Institute at The Chef's Garden
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Why People Choose Vitamix
Our philosophy
At Vitamix, we believe in the power of intentionality. We champion those who live deliberately, who make purposeful choices, and who value quality over excess. We are here for the Essentialist -- the discerning individual who curates their life with thought and care, seeking depth in every detail and significance in every decision.
Vitamix is more than a blender. It is a culinary instrument for mindful living -- a tool for those who see the kitchen not as a place of routine, but of ritual. Every moment with Vitamix is a chance to elevate the everyday.
Simple. Intentional. Made with Care.